Is this a Tide ad?

Whether you watched the Super Bowl or not you have heard about the hilarious Tide ad. This is definitely one of the best Super Bowl ads this year. Tide has out done themselves this year with their incredible idea to combine a bunch of well- known brands to help them successfully sell their brand. In the past all Tide ads have been about what their product can do and how it can be used in any situation. Ultimately, giving consumers the idea that Tide is a reliable laundry detergent. However, this year Tide has decided to take a more comical approach to their ad. They have found a way to tell consumers what their product can do without explicitly going into extreme detail about it. In the commercial you will see many famous symbols that represent other famous brands or types of commercials. They take every brand a consumer knows and makes it a Tide ad. By doing this Tide is positioning themselves in the front of every person's mind. Now when consumers look at commercials they will see the potential for it to be a Tide ad. In most commercials and ads the people in them do have clean clothes. In Tide's Super Bowl commercial they made sure to mention that if there are clean clothes it must be a Tide ad. Have you been looking at commercials and ads differently now? I sure have. Tide has managed to change the way you look at their brand and the way you look at other brands, by using what everyone sees and talks about; commercials. This was not only smart of Tide, but very effective making them very successful.